Authority Website in Months not Years

Authority Websites How To Build Them

I must warn my readers about a few things right from the get go. One this is going to be a very long post. As there is just no quick and simple way to explain building a website with authority. Two is that although I have some experience with authority sites, I must say that I am “no expert”. I do however enjoy learning about new things and new ways to improve all the time. ¬†And as always, everything around us is constantly changing. This includes the many ways we do things online. Today¬†we are told one thing works and the next it’s gone and replace by another method. Whether this is in a search engines algorithm or through an apps upgrade. Thirdly,¬†this post is being published not just for you but also for me. Yup, I am constantly researching better ways and then when I find them I have a tendency to forget or misplace the information. So this post is for me to easily find this information whenever I need to refer back to it. This post is a great reference post. Be sure to bookmark for future use.

As the¬†title suggests, it is possible to build an authority website in just a few months. However depending upon your approach or how much time you have to invest in you website; you may find yourself taking anywhere from months to a few years. Patience is key, “Learn 4 Business Tips from a Frozen Hot Tub“. Also I suppose if you can higher yourself an assistant or an expert … well. Then the work required to build an authority site may only take you half the time. ūüėÄ And I would be very happy for you! You can find lots¬†of help on fiverr for just about any aspect¬†and at relatively low cost. If you require¬†content¬†writing fast, fiverr is a great place¬†to seek writers. If you are in need of¬†social media management assistance, again fiverr is a place to turn to. I’ve personally used services from this site and I’ve receive fast and professional work in return.

Before I get into the real meaty stuff,¬†I am going to ask and answer a few questions. So that even complete noobs (that is newbies or people that are very new to all this) will have a better understanding about what I’m talking about. Then I’m going to tell¬†you how to go about creating this authority that we speak of from all the research I’ve collected so far. Remember though, any of this can and likely will change. Though the basics will remain the same, tweaks here and there may be necessary.

What is an Authority Website?

An authority site is one that is trusted by its users, industry experts, trusted by search engines and by other websites. Here are¬†some examples of authority sites that you might recognize. Major news publishers easily fall in this category; like BBC or The Huffington Post. No, this does not mean your site can’t have authority because you are not as big as these ones. These are just some obvious examples of sites with authority to get my point across.

Who decides which sites have Authority?

Authority Decided by Search EnginesWell umm that’s kind of a no-brainer. The search engines of course. Just like Google. So whatever methods you decide to use to build your authority or combination of methods. You don’t want to piss off the search engines. ūüėČ Google treats a link from another website to your site as a vote of confidence. Therefore it will rank your website higher based on that vote. However not just any link/vote from any website. Sites of authority or at least a higher rank to your website will increase your vote. (read How To Check Your Website for Authority below) Sites of equal or less authority than your own won’t count as much. One link from a quality website will do more for you than a bunch of links from many different low authority sites.

How do I get these links to create Authority?

Well for one you are going to require some decent information on your own website that other sites are going to be willing to link to. That is going to be the start. So without any content at all on your site it is almost impossible to create any type of authority. Tips to getting backlinks to your site:

  • research others in your niche and ask¬†them for a backlink. This involves you to manually reach out to other sites and ask for a link. Call it a polite way of actually begging another site to link to your own site. It’s one of my least favorite ways to gain¬†backlinks. But hey, if you also have networked with others and made a few friends along the way, this is relatively easy to do.
  • another way to create backlinks are to find relevant sites to your own. Again research is involved. Then find out¬†their authority as a website. Are they high or low ranking? Once you find your high authority sites, you can comment on articles and blog posts they’ve created. Now this is one way to create backlinks without having any of your own content. With relevant info of course not just something simple like “Nice blog post” as likely the page owner will moderate the comments and dismiss something as simple as this. Put together thoughtful and insightful comments. Think before you post.
  • you may wish to write guest blog posts in order to create authority. Writing guest posts for another blog usually allows you to add somewhere within the article, your name as the author and a link back to your website. Of course getting a site of authority to accept you as a guest blogger may be very difficult. And the other downside is you may find yourself writing twice as much content. Since a) you are writing content for “the other” website and then b) writing content for your own website too. For this very reason, it is one of the lesser ways that I enjoy gaining authority. Since I prefer not to increase my workload.
  • would you like to¬†learn more on this topic? Here is a course I’ve selected just for you, only $20 “Do-Follow Backlinks: SEO Link Building Hacks for Beginners

Are backlinks the only way to create Site Authority?

NO absolutely not. And backlinks may not even be the best way to create authority. Backlinks are very time consuming. However they should not be completely overlooked either. As I believe they are important and a part of the whole scheme to create authority. So create¬†them slowly through the various methods I’ve mentioned above.

How else Can You build Authority?

If you don’t intend to use backlinks or plan to create them over time. You still need a way to promote your website and content.

MYTH: if you build a great site with great content, people will magically find it!

I’d hate to¬†burst your bubble, butIf you build it … they will NOT¬†come! Oh you may get lucky and some influential person may stumble upon¬†your site and sees fit to¬†promote it through their own site or via social media. But hey for most of us, this simply won’t¬†happen. And I don’t know about you but I have no relations that are superstars or well-known. Do you?

Instead, what you are going to do is focus on content and leaving a social footprint. We could call this method social backlinking or creating social authority. More on this shortly. For the moment we will focus on the content of your website.

Creating Authority using Links within Your Site

Authority Linking

You are going to create a strong relationship amongst your own pages. How you ask? Like this.

  • Create¬†links high on a page: the higher a link is on a page, the more weight and credibility it will¬†receive by search engines
  • Take a bunch of pages and link them by topic: for example if you have a page that deals with DEBT (cough, cough) I would link to other pages that also are about DEBT. Thereby creating a cluster of pages all link together using the same topic. If I have a DEBT page and link it to a RECIPE page though, then this link is less relevant
  • Send links to one particular page: from within that cluster of pages linked by topic, you will now link to another “main” page on the same topic. We are creating a kind of a hierarchy by doing this. The number of links this “main page” receives should be about four times as many links as you would find on the sub-pages
  • Avoid overusing keywords: by re-using the same keyword on pages it reduces the effectiveness of the keyword. Instead you should try to use as many variants of the keyword or keyword phrase. Looking up synonyms is a great way to do this! Installing a plugin for WordPress sites called “Yoast SEO” has also helped me to tremendously improve upon my SEO¬†skills on each of my pages. I now create all¬†“green” content authority posts. :)
  • When seeking backlinks: getting backlinks to your “main topic” pages is more relevant to your site than links to sub pages. Again think of the hierarchy structure and who’s more in charge or more relevant within your site. Of course getting authority links at all is an entirely other question. To learn¬†“How to Build Links on High Domain Authority Sites” I suggest taking this course as¬†1,000+ students have¬†enrolled and it’s at a beginner’s level.
  • Fix broken links: if you have any 404 pages or pages with broken links in them, fix this right now! These do more harm than good.¬†These send bad signals to search engines. If you have moved pages and they no longer exist at a current URL, then use a 301 redirect to a more suitable page. Anything is better than a broken link!Broken Links Lower Authority

Videos Create Authority

On my site I’ve only used one video to date. And that one wasn’t mine but rather one that I linked to or embedded, is the correct wording, on my page. However it still serves the same purpose. In future my intention is to implement¬†videos more often in my page content¬†whenever it’s relevant. I suggest the quicker you can add video to your pages the quicker you can create authority.¬†Why is that you ask? The answer to this is in what a video does for your page.

Videos will attract links to your site. They will also add rich media to the existing words. And videos increase average time spent on a page. These are all the things you want from your visitors. Anyone can create videos to add to their pages. There are many video programs that are quite simple to use in order to create and edit video. One such program is called Wideo. Wideo offers 3 versions, a FREE¬†version for 30-second clips, a PRO and an Agency version. If you feel you don’t have the time to make your own, get an expert to make some for you. It doesn’t have to cost a lot either. In fact videos can be ordered through gigs on Fiverr.

Creating Authority with Authority Content

Here are some simple tips to create authority content:

  1. Key Factors which¬†Influence Authority: a visitors experience is key in determining the rank of your site’s authority. Obviously a brand new website will need to grow this “visitor experience”. Hence I’ve mentioned from the beginning that this will take several months to implement on a brand new site. Search engines gauge visitor experience by these key factors: time on site, bounce rate, and page views. A website with a higher visitor experience score will do better in search engines rankings.
  2. Content needs to engage visitors: keep them on the page, getting them to share to other social media, leave comments and suggestions is a great start. Adding videos as explained above will keep them on your page longer. Then ensure there is clear and relevant navigation to other pages within your site. This helps lower something called the bounce rate. We don’t want your visitors to leave a page after 10 seconds into a visit. Learn HOW TOOvercome Your Content Creating Fears & Become an Authority” for absolutely FREE¬†with this beginner course.
  3. Content should be detailed: your pages should always be long enough to provide all the necessary information and yet clear enough to be understood. Use images where they are relevant and create white space (breaks between longer sections) in order to give the eyes a rest.Your content should be a pleasure to absorb. Another thing you may want to factor into your content; is your competitor’s content. Search out others in your niche. How long are their authority pages. If they are writing 2000 words, you will need to increase yours to 4-5,000 words. If their top articles contain 2 pictures you need to have 4 or more. If they are siting references then you need to do the same only provide more of them. Basically you need to be better than the other top authorities in your own niche. By this of course, I do not mean adding a bunch of nonsensical gibberish just to fill up the page. But I am sure you knew that already.
  4. Use of images and infographics: pictures often times makes it easier to understand something, especially when you are dealing with¬†complex details. Also images give the eyes a bit of a break from the strain of reading. Images will provide the visitor with something they can pin to Pinterest or share to Facebook that grabs others simply by the image used. Learn how to “Make Amazing Free Viral Graphics for Facebook & other Social Media” with this FREE¬†beginners course.
  5. Content should be original: never simply copy and paste something from another site. Search engines give these type of pages an automatic mark against them for being duplicated content. Duplicate content will certainly lower the authority of your site.
  6. Read, re-read, and read again: never publish something you would not be happy to read. Being in a rush doesn’t solve a thing. Better off to write it one day, come back the next with fresh set of eyes and check for errors and fluency etc. Too many errors, especially spelling mistakes or really bad grammar usage will deter readers from ever visiting again. Never mind staying on the page long enough to finish reading your current content.
  7. Is your content practical? Will it solve a problem?: addressing a readers needs is exactly what you want to do. This could be in the form of a “How To” page or a tutorial or a longer editorial piece. If you can, add new information to already available information, then you are creating authority. As information changes, update your pages with more relevant content or create a new page and implement¬†the hierarchical linking system I spoke of earlier.
  8. Don’t become repetitive in¬†your content: if you are constantly posting similar content that is simply reworded, you are not creating any authority. It’s up to you to find other interesting topics within your niche to ¬†supply to your visitors. Besides you don’t want to bore them. The idea is to keep them coming back for NEW and interesting topics to read.
  9. Would you bookmark this?: visitors love to “save things” for later. Or as I stated in the first paragraph; I will want to “refer back to this post” when I need to. So, would you bookmark your page? If not, figure out why not. Not enough details. Is it too simple? Or maybe the information can be found absolutely everywhere and you haven’t added any value to this particular page.
  10. How cluttered is your content?: be sure to use the preview feature before you ever post a page. What do you see? Is the page full of ads? Are there too many banners? Perhaps there are “Call To Actions” distracting your visitor. These things are great to have and websites do need them. However they should not make up more than 10% of your page. The rest of the page should be filled with valuable reader-targeted content.
  11. Does your content relate to your brand?: your content is your brand. And your brand is YOU. You need to create a relationship between your site visitors so they will want to come back to your website because they want to hear more from YOU. It needs to feel like home. A place they trust. A place they learn more from each day. Your visitors become a part of you. A community of sorts, though this is a digital home.

How Much Content do you Need to Build Authority?

I started to ask myself this question. As in the past, I really never asked it and simply went with the flow of things. This time I thought I wanted a concrete and definitive response. However as I researched, I found the answers to be all over the place. Some people say you don’t need a lot of content, while others just say “you need a lot of posts”. Hmm, a lot? What is that? Ten, twenty, a hundred, perhaps a thousand? So back I went and did a little more digging. This is what I came up with in the end. The simple answer seems to be that you need enough content to get the job done. A longer version on this states that a site with at least 20-30 long articles should get about 400 or 500 visitors each day. To breach 1000 visitors per day you may require hundreds of pages of content. It seems not every article you write needs to be extensively long to gain these hundreds of pages of content either. What you do need though is a good mixture between short and straight forward and those with more depth and value to them. In the end it seems to me that to gain¬†a lot of traffic to your site and a decent authority ranking you need the following four things (and yes, you need all 4, not one or two):

  1. lots of great content (possibly into the thousands of pages)
  2. a good number of quality backlinks from other authority sites
  3. a high user experience score
  4. AND site age (by this it means the actual time you bought the domain name)

Remember that Social Footprint

Social AuthorityBy utilizing your social circles things will get quite interesting here. This is where the time span of years can be reduced to just months. You see. search engines like Google base part of their algorithm on social signals. These social signals will affect your rankings at both your page and domain levels. It’s all about your reach and the number of tweets a page gets and how often it has been shared out to various social media platforms. Getting your content to collect likes on Facebook, votes on Google +, and tweets on Twitter is what you are aiming for. Some publishers have gone as far as throwing SEO out the window and instead are creating content with one objective in mind; how to get content to go viral and collect those social signals by leaving a social footprint.

Using social media to it’s fullest potential will essentially reduce the amount of time your site needs to wait for search engine traffic alone. Waiting to be indexed by Google and receive traffic from there;¬†one page may receive about 100 visitors per day after a few months of being ranked top in its search.

However additional promotion via social media of that same page may bring in thousands of visitors in only a few short days. This is several years worth of waiting for those same visitors to roll in to your site with only using search engine traffic without other social media platforms. And remember that all this traffic is for FREE. You don’t need to pay to tweet a page or post onto Facebook, Google +, Instagram, Pinterest and other sites. Now you might want to pay to promote them even further but you certainly don’t have to. I’ve selected two FREE beginner level courses on how to¬†build authority with social media.

  1. How To Use Twitter To Build Authority In Your Market Sector
  2. How To Get Facebook Likes – Give your Facebook page social authority

Once you’ve established your website and are now receiving traffic from search engines and various social media; you will want to ensure you have effectively monetized your site too.¬†I’ll save this for another “lengthy article” all about monetizing your website. ūüėÄ

How to Check Your Website for Authority?

There are a few tools around that will check your site authority. I found one at Moz.com called Open Site Explorer which provides both domain and page authority as some number out of 100 based on their metrics. At the time of this writing, my site Debt Health Simplicity ranked 27/100 on page authority while domain authority is ranked 18/100. Now keep in perspective this site is NEW¬†as of Jan. 2016 and still has a long way to go. At present I have less than 100 articles posted. It will be nice to revisit this authority checker in another month or so to see how far we’ve come along by then. Keep in mind also that this score is from MOZ and NOT FROM Google so this authority rank is a “best guesstimate”.

Conclusion to Building an Authority Website

Building domain authority takes a little more time, however page authority takes less time. Either way you have to have some patience in utilizing the above strategies. How long will it ultimately take? This depends on you and other factors such as your competitors ranking for the same authority on the same search terms or keywords and phrases. All I can say is NEVER give up!

I’ve you’ve enjoyed this article and want more … I’d love to share my information¬†with you. I receive messages all the time about special courses and events happening online. All this valuable information can be sent straight to your inbox! Be sure to subscribe to my email list¬†to receive these updates in a timely manner!

Just recently I had the pleasure of attending an online Authority Summit with over 100 speakers. If you missed out, subscribe today and you’ll be sure to know of upcoming events just like this.